International Business Essay Example | Topics and Well Written Essays - 4500 words - 2

International Business - Essay Example Because of this technological advancement and penetration, the access to information have increased and consumers are becoming more aware in terms of their needs and wants. Well informed consumers in the markets of the developing as well as the developed nations are becoming more demanding in regards to their needs for various products and services. Witnessing a strong business opportunity, organizations around the world are increasingly focusing on catering to the needs of the well informed consumers in various markets and hence are naturally venturing into many foreign markets. In this particular assignment, the focus is on US based retailer Wal-Mart and its outcomes when it ventured into different foreign markets. Wal-Mart is a US based retail giant, which started its business operations in the year 1962, in Arkansas, USA. The company had a humble beginning under the Sam Walton, who started the retail business from a very basic level. With the passage of time, the firm has grown expansively in the domestic American market as well as the multiple international markets. The company is widely known in its business markets for its implementation of a every day low pricing (EDLP) model. In regards to the current times, the company’s financial performance is highly impressive. As of the year 2013, net sales for the US market stood at over 274 billion USD while for the international market, it stood at over 135 billion USD (Walmart.com, 2013). In this particular assignment, the focus is on the US retailer’s mode of expansion into the various international markets around the world, and the associated successes and failures in those markets. The US based retail organization Wal-Mart has grown steadily over the years and in the course of responding to different dynamics in its domestic market, has ventured in to multiple international markets around the world. It is important to highlight that for a business organization to